Are florists really that important? Yes, they ARE that important.
As a wedding planner, one of the first things I do when I start working with a newly engaged couple is help define their top priorities for their big day and assemble their team of wedding vendors. In situations where couples rank floral and event decor towards the bottom of their priority list, I know I have my work cut out for me.
Understandably, most couples have never planned a big event and have hired me for that reason, so they naturally rank their priorities based on the things they can relate to - food, wine, liquor, the wedding dress, cake, photography, music, etc. As the hired professional, it's my duty to help the couple fill in the necessary gaps and educate them on why.
Not always, but the florist is one vendor that I do find myself going to bat for quite often, especially when budgeting is a big concern. Again, understandably so, floral and event decor is a variable cost to the budget, meaning that you can spend as much or as little as you want, unlike other fixed costs, such as a venue site fee. However, just because you can spend a little on this particular service, doesn't mean that you should.
Here are my top reasons why you shouldn't skimp on the florist:
Florists Provide Quality & Sophistication
Unless the bride's mother, sister or best friend is a florist, there is a big difference in the quality of the overall look and feel of a wedding when a florist is absent. Not to say that DIY flowers aren't absolutely beautiful when executed correctly, but florists have the expertise and skill set to take the same bunch of flowers and really up-level the entire arrangement just by their understanding of height and variation. Believe me, guests remember the details and will appreciate the polished and refined look.
With so many photos captured at weddings and the popularity of wedding videography, the investment of a good florist is incredibly important. No couple wants to look at their wedding images and wish they would have splurged just a bit more for better decor in the background of all their photos.
One of my most favorite parts of every wedding is between the ceremony and reception (when the guests are at the cocktail hour) when I give the newlyweds a private tour of their decked out reception space. I love the look of awe and excitement when pointing out the small details in their custom decor and floral treatments, especially when the couple at first didn't think of it as a high priority. Believe me, they always say how happy they were to have had a great florist.